The duration of your campaigns depends on the type of promotions you’re running. Campaigns don’t last forever! Conventional wisdom says it can take between two to three months to plan a serious campaign. Ideally, your marketing campaigns should be: That said, there are three boxes to tick regardless of your business or ideas. See how that works? The common threads of “successful” marketing campaignsīusinesses today have a ton of creative freedom when it comes to promotions.
Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. For example, a discount or sale is not a campaign, but a sale can be part of a revenue campaign. Note that a campaign is the sum of its parts. Given the wealth of digital tools and low-cost marketing channels like social media and email, businesses of all shapes and sizes can bring their marketing campaign ideas to life. Campaigns are no longer reserved for corporate giants and ad departments. When we think of classic marketing campaign examples (like “ Got Milk?” or Nike’s “ Just Do It“), we typically imagine TV spots, billboards and old-school print ads in magazines.
Here’s a quick rundown of some of the most common goals that drive companies to come up with campaigns: Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). The concept of a “campaign” is a staple of marketing itself but perhaps it doesn’t get talked about enough.Ī marketing campaign is a promotional push or initiative carried out by a brand, typically tied to a big-picture business goal. This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. If you’re stuck or have no idea what to promote and publish next, we can help. That is, random promotions with no end-goal, strategy, or definition of “success.” The reality? Too many businesses are caught in a trap of ad-hoc marketing. This is especially true if your recent marketing push fell flat or your engagement rate is low. Growing your business and keeping revenue rolling in means consistently crafting posts and promotions.īut motivation can be hard to come by. Trouble coming up with marketing campaign ideas?
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